How Salesforce helps in changing the business using AI/ML.
About Salesforce :
Salesforce is a Customer Relationship Management (CRM) solution that brings companies and customers together. It’s one integrated CRM platform that gives all departments — including marketing, sales, commerce, and service — a single, shared view of every customer.
Salesforce is a global industry leader whose expertise in client relationship management is peerless.
Many companies like Puma, White Hat Jr, redBus, Junglee Games, DTDC, Times of India are using Salesforce to grow their businesses.
Salesforce Einstein is the first comprehensive AI for CRM. It’s an integrated set of AI technologies that makes Salesforce Customer 360 smarter and brings AI to trailblazers everywhere.
The goal of Salesforce Einstein is to give sales and marketing departments more comprehensive and up-to-date views of customers and sales prospects.
It brings AI to the Salesforce clouds, the company made a series of purchases that made it possible to enhance Salesforce cloud products with machine learning and deep learning analytics.
Salesforce is suitable for all these types of companies. For the first level of companies, Einstein AI is a CRM of a one-dimensional system of records. Salesforce Einstein AI provides a system of engagements to the second level of companies. For the third level of companies, the CRM acts as a predictive system of intelligence.
There are many services that are provided by Salesforce under the Service Cloud Einstein. Some popular services of them are
Einstein Supervisor
Einstein Case Management
Intelligent Mobile Service.
Because of the use of AI/ML in the Salesforce, it has the popular yet best features like Scalability & Customisation, Multitenant architecture, Partner ecosystem, Security, Packed with features for market and salespersons.
Thatswhy Salesforce is considered as the best CRM. Salesforce is aplatform for change.
Thanks for reading my blog.
This blog is a part of my journey in ARTH — The School of Technologies, guided by the World record holder Mr. Vimal Daga sir.
